Agency Growth Framework
12 Step Blueprint
When you sign up for the Agency Owner Lab membership, you get a 12 step blueprint that covers key areas of your business, no matter what stage you are at. This isn’t just fluff, rather all resources are to the point and filled with valuable insights and resources to help you uplevel your business. Short, direct and simple strategies are actionable.
Your Growth Blueprint
Although these are done at your own pace, they are developed in a specific order for a reason.
Think of it as a done-for-you process that guides you to optimal business growth at any stage.
Target Niche
Why it’s important
How to identify
Why niches help you scale
Map it out
Brand Builder
Core elements of your brand
Mission statement + core values
Key messaging
Staying aligned
Service Structure
Offered services
Standardized packages
Adjust packages when needed
Avoid overservicing
Pricing
Pricing Structure
Increase pricing in 30-90 days
Get paid for results, not time
How to negotiate pricing
Lead Gen System
Systems to increase inbounds
3 steps to generate leads
Turning leads into prospects
Proposal System
Stop spending hours customizing every proposal
Repeatable system
Time savings hacks
Create your proposal template
What to do if a potential client wants to see more
Prospects to Friendlies
Pitch, don’t sell
Find clients who will pay
Identify client needs
KPIs
Agency KPIs for success
Client KPIs for client retention
People KPIs
Positive Leadership
Empowered team = better results
Winning leadership culture
Listen to your people
Leadership Workbook
Systems + Processes
Systems - who, what, why, how
Tools to help you automate
Avoiding overservicing
Team Building
Hiring process
Interview questions
Job description templates
Job offer template
Proactive Productivity
The key to time management
Creating your productivity plan
A productive team