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Done With You Public Relations (PR) Agency Execution System Bundle

$997.00

The Done With You Public Relations (PR) Agency Execution System Bundle has everything you need to streamline or start your PR agency. Templates, SOPs, systems and processes.

The Public Relations (PR) Agency Execution System Bundle has everything you need to streamline or start your PR agency.
+ PLUS up to 2-hour consulting session with our Agency Coach and Growth Consultant.

With a set system in place that is built around the need for efficiency and smart work not hard work, you and your team will have time to focus on the most important tasks while reducing time spent on back and forth questions and miscommunication.

Our system is designed for PR agencies and consultants who want to streamline and scale. Those who know they need systems and processes to take on more clients, have less stress and make more money.

Written step by step, this system is plug-and-play.

It’s not just written on how to perform a task but how/when to share it with the team for review, how to track it, and how/when to even share with a client. There are even placeholders for you to put in frequency and deadlines for recurring tasks. This really is a full system.

Created by a publicist with over a decade of experience executing PR campaigns, running an agency, and training young publicists.

Execute yourself or hand it off to a team member to review and act without eating up your time training them, especially as each new person comes in and has to learn how your business operates.

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Why this system:
– Industry-standard Done-for-You (DFY) SOPs and templates to help you keep clients happy, grow your team, and deliver your best work, all you need to do is customize them
– Downloadable files, immediate use. You cannot give these to anyone else or resell them. These are for internal use ONLY. Each purchase is for one business only.
– The same processes and systems 6, 7 and 8 figure agencies are using.
– They were developed for maximum results with minimum frustration. You will need to customize them with details such as deadlines, roles/people, tools, and more. But the general step-by step (YES, STEP-BY-STEP) SOP and templates will help you scale and save time.
– Save months of work and thousands of dollars with this system.
– Put them together and you have a reliable and easy to execute system that enables your entire business to run.
– NOTE: although this system was developed with a team in mind, individuals and consultants who operate as a one person team can also use these systems with minor changes by removing internal review processes and having one person complete all tasks

What our Done For You PR Agency Execution System Bundle includes:

1. Agency Structure

– Agency Structure – Who Does What Chart/Template 
– Who Does What SOP for each role
*These LITERALLY build the structure of your agency*

2. Client Lead Generation
– New business/lead generation SOP
– Email template to potential clients
– Template: New Business Lead Tracking Spreadsheet
– Proposal Template (Doc) – this proposal has won accounts worth more than $10K/month
– SOP: Creating a Client Case Study
– Template: Case Study PPT
– Template: Case Study Doc

3. Client Onboarding
– Onboarding Process/SOP
– Email template for clients
– Onboarding checklist
– Intake Questionnaire and Dashboard
– Client/Agency Terms & Conditions Template, including client responsibility and out of scope clauses

4. Client Management
– Template: Call Notes + Client Action Items/Recap Email
– SOP: Client Filing System for Success
– Template: Client PR Dashboard
– PR Dashboard SOP

5. Media Relations
– Template: Client PR Planning Strategy
– SOP: Vetting Inbound/Media Requests
– Template: Media Interview/Briefing Sheet
– Template: Internal New Media Contact Recommendation
– SOP: Google – Trend Monitoring and Identifying New Media Contacts
– SOP: New Target/Contact Research via LinkedIn
– Template: Internal Influencer Recommendation
– SOP: Identifying New Influencers
– Template: Media List
– Template: Influencer Target List
– SOP: Long Lead Editorial Calendars

6. Influencer Marketing
– Template: Internal Influencer Recommendation
– SOP: Identifying New Influencers
– Template: Influencer Target List

7. Automation
Our favorite tech tools to automate the PR process…
– SOP: Automating the pitching and follow-up process to save time and money
– SOP: Coverage Book
– Template: Current Client Email CoverageBook Integration

8. Client Reporting
– SOP: Weekly Client Update
– Template: Weekly Client Update
– Template: Monthly Client PR Report (Doc)
– SOP: Monthly Client PR Report (Doc)
– SOP: Media Monitoring (checking for client placements)
– Template: New Coverage Email for Client
– SOP: How to send a coverage email to client


Please Note: These are written with the option to use CoverageBook to help create reports, or you can use any tool you prefer. All you need to do is customize the SOP to your agency and favorite tool.

Please Note: These need to be customized for your business team/structure/tools. We’ve highlighted all key places where you need to fill in team members, such as for review processes, and you are free to adjust the rest of the documents as you see fit.

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Final sale. No resell or giveaway rights. All purchases and insights are for one business.

More Money

Increase your revenue by offering value.

More Clients

Improve the client journey - from a cold lead to continuous results.

More Confidence

Create an environment that values your time and helps you be your best self to deliver outstanding work and results.

More Time

Get your time back and give your team some time back.

Agency owners share their
story and success

The PR Agency System is a LIFESAVER! I came from the corporate world and was able to start and grow my agency but I knew that I didn't have enough systems and processes in place to take it to the next level. And I honestly didn't know how to create them myself nor did I have the time. As a small but mighty team, we didn't have a huge budget to bring on a Fractional COO but Erin offered the PR Agency System as our first step and we went with the VIP option to get some additional coaching, and all I can say is it was so easy to implement these into the business. It has given us the systems to bring in more clients, add more team members, and not have everything fall apart. Thank you so much Erin and the Agency Owner Lab team for creating this and sharing it with us!"

I was so tired of being caught up in the day to day work with clients that I honestly started to question why I worked for myself. I felt like I was still working for someone else. Then I found the PR Agency DFY System and purchased it immediately. I took one full day to customize it to my business and team of both employees and contractors/freelancers and then put it all together as suggested to create our Agency Handbook. Everyone was so happy to have processes written down with such specific instructions and details, and something to refer to rather than having to ask questions. It not only helped new team members but current ones who were trying to figure out how things were changing as we were growing. Our team is happier. Our clients are happier because we have a systemized approach now and they feel we are delivering even more value, yet we are not doing any extra work. If anything, it has saved us time! And we were able to increase retainers and revenue because the value giveb and organization increased. I cannot recommend the system as well as any products from Agency Owner Lab enough.

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Disclaimer

While we provide the highest and best level of content, we are unable to make promises or guarantees with respect to any outcome from any purchase. We cannot and do not guarantee success or any specific level of income or results associated with the services or content provided. By making a purchase, you understand that ultimately you are responsible for your own success in business and this content is designed to enhance, supplement, and support your business in your efforts to grow. We are not lawyers, so please consult your contract/proposal with a lawyer. All content is created as a baseline example. Because of this, no refunds are offered. By purchasing, you agree to this disclaimer. And you agree not to share any content, strategies, systems, or knowledge from these products and services with anyone outside your organization.

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