Learn from a media maven and Agency Growth Specialist who has secured placements and interviews in Forbes, Fortune, Wall Street Journal, Well+Good, Good Housekeeping, Thrillist, Good Morning America, Parents, Real Simple, and MORE.
Erin has trained many PR professionals on media relations best practices and is now sharing all her secrets with you! You’ll get 71 minutes of video training in this course plus templates and a workbook.
$197.00
You’ll develop an understanding of the fundamental principles and execution tactics that go into getting featured in the media – how to execute AND why you need to do each step. Everything will be delivered in a simple, easy-to-understand way with resources for you to walk away with. You’ll confidently be able to find and connect with the right reporters and see your name, your company, or your clients in the media.
Why this course?
I began working for Erin in college as an intern for almost a year where she taught me more than I could have ever learned through a class. With her full help and guidance I was fortunate enough to be hired on her team. There, she promised to teach me everything she knew. I have since been promoted and I still attribute everything I know in the world of PR and business to her. She is by far the best teacher and leader I have had, not only in the workplace but in life as well. Erin is the most organized, efficient, and motivated leader I have worked under, which is why the clients she takes on are so successful.
Hunter A. PR & Marketing Assistant
The PR Masterclass was more helpful than I could’ve imagined! It was easy to understand and taught me everything I didn’t lean in my PR classess. I felt ready to apply for PR jobs and was hired by one of my goal companies. I couldn’t be more thankful! There, she promised to teach me everything she knew. I have since been promoted and I still attribute everything I know in the world of PR and business to her. She is by far the best teacher and leader I have had, not only in the workplace but in life as well. Erin is the most organized, efficient, and motivated leader I have worked under, which is why the clients she takes on are so successful.
Michelle C. Public Relations Coordinator
As a solopreneur, who just started her business, I don’t have money to hire a PR consultant or agency, so when I found the PR Masterclass I was excited to try it out. I have no PR background but was able to go through the program and create my one-woman PR department. Understanding the process and how to set up my week to include PR was a game-changer. I’ve been able to get my business some exciting media articles and was able to show my intern how she can help me do some parts. I would recommend any startup founder or solopreneur to get the masterclass now. It’s worth the investment!
Amy L. Entrepreneur
I’ve had multiple internships but never felt like I learned much. After going through the PR Masterclass, I finally felt like I could come to my internship and prove that I could help with building media lists and coming up with pitch ideas for clients. I was finally able to prove myself and got hired full-time. Thank you so much, Erin, for creating the PR Masterclass.
Holly M. PR Assistant Account Executive
As someone who has worked in PR and as a media relations specialist for nearly a decade, I’ve taken everything I’ve learned and built it into a comprehensive online masterclass that is focused on teaching, supporting, and empowering participants.
I’ve mentored many young PR professionals and advised start-ups and generational businesses and if there is one thing I’ve learned, it’s that the true act of media relations is not shared enough. In order to get results, you have to understand the process from start to finish and put yourself in the reporter’s shoes.
As you go through the program, you’ll find yourself asking the questions every person learning media relations has.
Don’t worry, we’ll go over all that and if you still have questions, you can reach out to my team and me and we’ll be ready to provide more explanation.
We want to hear from YOU. This may be an online course, you still get direct access to me and my team to ask questions so you can truly benefit from this program.
You’ll get answers to questions like…
STAGE 1
You can’t expect success without understanding the basics. We’ll start with understanding what PR / media relations is – who, what, why, how. You’ll get a deep understanding of how to get yourself and/or your clients featured in the media and what journalists are looking for. All too often experts and businesses think they have an amazing story that everyone will care about, when in fact it may not be. Figure out how to build the right story.
STAGE 2
You can have an amazing story, but if you aren’t going after the right people, it won’t get shared. We’ll go over how to identify the right contacts and the best way to get in touch with them. You’ll also get a template on how to build the ideal list to help you thrive and get those placements!
STAGE 3
After we identify the right contacts, we’ll talk about how to write a pitch that captivates them. That gets them excited and eager to respond to you to hear more. Even if you have the best story, if it isn’t presented in the best way, it may go right to their trash folder. Journalists get a lot of emails every day, so find out how to cut through the clutter.
STAGE 4
Now that you’ve learned what media relations is, how to identify the best contacts, and how to write a pitch that captivates them, you”ll learn the process for actually pitching. The best times to pitch, when to follow up, how to be helpful when they ask for more information or answers to questions, how to monitor and track your success, and how to plan your day for PR wins. There are many parts that go into getting media features, that you can’t overlook even one step.
STAGE 5
Whether you work directly for a company or an agency, it’s not just about the wins but how you share them. You’ll learn how to find, track, and share all the amazing results you and your team get. This is a critical part of PR and you don’t want to overlook it!
BONUS 1
Screenshare walkthroughs as I show you exactly how to build a media list, find contacts, and media monitor with Google
BONUS 2
To get started, you’ll get a workbook to help you take notes throughout the course. Once you’ve gone through the course, you now have a handy resource to reference at any time on the most important things you learned. It’s also a great please to write down questions you have for us and your team.
BONUS 3
Set exercises that come with templates for you to build a media list, write a pitch, and find the right media contacts. This course isn’t just about learning, it’s about taking action!
BONUS 4
A bonus module on what a day in the life may look like for a junior staff member so you can feel confident from day one.
BONUS 5
A bonus module on how you can manage up in your role. Managing up shows you are trustworthy, responsible, and know your sh**! It will enable you to move up over those who aren’t doing these things and so you can become the go-to for your manager when they need support on a big project.
BONUS 6
Bonus module on the difference between working in-house vs at an agency.
Reach that next step with a little support.
Welcome to the Public Relations Masterclass – Media Relations 101 for agencies, service providers, young professionals, and students. This should be used as a guide and starting place to understand the basic fundamentals of getting your clients featured in the media.
If you are a new or recent grad, this course will empower you to stand out from other candidates as you will have training to reference, assignment examples to share, and a certificate showing you completed this course.
If you are looking to pitch your clients or yourself, you’ll know the exact steps to take to secure these placements and become an expert!
Ideal for agencies and organizations that want to provide their PR staff with more training, ideally those with little to no current experience.
Perfect for the student who wants to get ahead and be prepared to get a job after graduation or go out on their own. PR classes at school are great, but they don’t teach you HOW to actually do the most important things.
Whether you are looking for more skill-building on your own or your company is looking to help propel you forward, this masterclass is the perfect way to improve your skills. Looking to get a new job, a promotion, or a raise? Adding a new skill might just be the way to do it.
With exercise + template
With exercise + template
With exercise + template
With video walkthroughs
BONUS
BONUS
BONUS
Downloadable products
Stripe payments
Curated products by experts
Disclaimer
While we provide the highest and best level of content, we are unable to make promises or guarantees with respect to any outcome from any purchase. We cannot and do not guarantee success or any specific level of income or results associated with the services or content provided. By making a purchase, you understand that ultimately you are responsible for your own success in business and this content is designed to enhance, supplement, and support your business in your efforts to grow. We are not lawyers, so please consult your contract/proposal with a lawyer. All content is created as a baseline example. Because of this, no refunds are offered. Either way, we’ve never had anyone who wanted a refund! By purchasing, you agree to this disclaimer. And you agree not to share any content, strategies, systems, or knowledge from these products and services with anyone outside your organization.
