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For PR, Marketing & Creative Agency Founders
Scale your agency revenue.
Not your headcount.
We install AI-powered systems and proven operating frameworks inside PR and marketing agencies — so founders can grow without burning out, bloating their team, or staying stuck as the bottleneck.
You didn't start your agency to work 24/7.
You're in every deliverable, decision, and client fire. Time off just means work piles up.
You've hit a revenue ceiling and can't see how to grow without working more.
Your offers, pricing, and scope are messy — and clients often blur boundaries.
You have a team, but you're still the bottleneck and backup for everything.
You're constantly context-switching between sales, delivery, team, and admin.
You're tired of duct-taping tools together and want a calm, repeatable way to run your agency.
You don't need more hustle. You need a repeatable operating system — built for how your agency actually works.
Four pillars. One calm, scalable business.
ATTRACT
Clear positioning and a simple visibility system that brings in qualified leads without you living on social.
- Niche & positioning
- Evergreen lead engines
- Referral & partner strategy
CONVERT
Premium, clearly defined offers with a repeatable sales process and proposals that actually close.
- Offer stack
- Pricing & scope
- Simple sales pipeline
DELIVER
SOPs and workflows so your team can deliver excellent work without everything living in your head.
- Client onboarding
- Project management
- Reporting & communication
SCALE
Team, tools, and CEO rhythm so you can grow revenue without growing chaos.
- Org design
- KPIs & dashboards
- CEO schedule
Choose the level that matches your stage.
1–5 person agency · No leadership team
The Strategic Reserve
Your fractional CSO and strategic partner — available in real time, when the moment matters most.
Learn more →$1M+/year
The Boardroom
A small, curated mastermind for agency founders who want sharper decisions, better margins, and honest conversations — not more information.
Learn more →$50K–$150K/month
Agency OS Accelerate
12-month program for founders who are done fixing symptoms and ready to fix the machine. 1:1 access and team involvement.
Learn more →$8K–$50K/month
Agency OS Core
12-week coaching program to install your agency operating system — offers, pricing, systems, and team foundations.
Learn more →Done-For-You
Implementation Sprints
We build your operating system. You run your agency. Custom AI systems, SOPs, and workflow builds delivered by trained AOL contractors.
Learn more →$97/month
Agency OS Community
The Skool community where PR and marketing agency founders get plug-and-play SOPs, Claude AI installs, and peer accountability.
Learn more →The newsletter tells you what to do.
The community gives you the thing to do it with.
Agency OS is the Skool community where PR and marketing agency founders get plug-and-play SOPs, Claude AI installs ready to deploy, and a peer community of founders doing the same work.
SOPs & Templates
Plug-and-play processes built for PR and marketing agencies. No starting from scratch.
Claude AI Installs
Ready-to-run AI systems for agency workflows. Install and use — not learn and build.
Peer Community
A room of founders who get it. Ask questions, share wins, get unstuck fast.
$97/month. Cancel any time.
Join the Waitlist →Want us to build it for you?
Implementation Sprints are custom-scoped projects where our trained AOL contractors design and build your AI systems, SOPs, workflow builds, and CRM setup — inside your real agency. Starts with a Systems Audit call to scope and qualify.
Book a Systems Audit →
Erin James Murphy
Founder of Agency Owner Lab. Agency coach, systems builder, and multi-business owner who has been in the room with PR and marketing founders since 2018.
Erin built and scaled her own agency before she started helping others do the same — which means the frameworks inside AOL aren't borrowed from a business school. They're pattern recognition from someone who lived the exact problems you're facing right now.
She's helped agency founders reclaim their time, fix their pricing, build teams that actually run without them, and grow past the ceilings they thought were permanent.
Frequently Asked Questions
Everything you need to know about Agency Owner Lab
Ready to stop doing everything yourself?
Let's map out what your version of a calm, profitable agency looks like — and what it would take to get there in the next 6–12 months.
Not sure which program is right for you yet? We'll figure that out together on the call.