Diagnose
We find where manual work, rework, software, or senior attention is creating avoidable delivery cost.
AI implementation for PR + marketing agencies
We implement AI to
cut delivery costs,
improve margins,
and save team time.
Not software. Not another subscription to learn. We turn expensive, inconsistent work into documented AI-enabled processes that save team time, reduce rework, and protect margin.
AGENCY WORKFLOW / LIVE04 connected stages
- 01AuditWatch the real work
- 02ArchitectDesign the operating layer
- 03BuildConnect tools + judgment
- 04EmbedTrain, document, adopt
500+ agency founders
read The Agency Operator
Built for the operator in the room
Use AI to reduce delivery costs, protect margin, and give your team time back.
Agency Owner Lab works mainly with six- and seven-figure PR + marketing agency owners leading teams under 50 people. The opportunity is not “more AI.” It is using the team you already have more effectively without adding a full internal implementation department.
- Your team tried AI, but adoption and output quality are inconsistent.
- Senior time is still consumed by writing, research, reports, review, or rework.
- New hires have to relearn delivery from people instead of following a proven process.
The operating result
The real win is not more AI. It is a more efficient agency.
Before Agency Owner Lab
Work gets faster in spots—not better as a system.
Five people use AI five different ways.
Senior people still assemble and recheck routine work.
Delivery cost rises as volume grows.
Every new hire has to be trained from memory.
After Agency Owner Lab
The process creates operating leverage.
One documented workflow the team can repeat.
Less manual time per report, draft, or research cycle.
Consistent review points protect quality and margin.
New hires ramp against a system—not tribal knowledge.
How the work moves
Diagnose.
Build.
Make it stick.
Most AI initiatives stop at the tool. Agency Owner Lab carries the work through documented process, team adoption, and the operating measures that should improve.
Build
We test and implement the workflow against your volume, standards, client work, and margin priorities.
Embed
We document, train, and make the process clear enough for current team members and future hires to follow.
Ways to work with us
Enter at the stage
you’re actually in.
No forced funnel. Start with diagnosis, a focused build, AI visibility, founder advisory, practical resources, or the enterprise six-month AI Adoption Engagement.
Compare every path01 / Diagnose
Agency OS Diagnostic
Agency OS Diagnostic is a 2–4 week agency operations audit that maps technology, delivery cost, team time, rework, handoffs, and training gaps into a prioritized AI and systems roadmap.
$5,000–$15,0002–4 weeks
02 / Build
AI Systems Setup
AI Systems Setup is a scoped implementation service that turns one clearly defined agency workflow into a tested, documented, team-ready AI system using the tools and infrastructure that best fit the operation.
Priced by scopeFlat project fee
B1 / Build · PR-specific
Media Relations Engine
Media Relations Engine is an Agency Owner Lab Build for PR agencies that supports media target research, list development, first-draft pitch angles, coverage checks, follow-up tracking, and client-ready reporting without replacing human judgment or journalist relationships.
$2,500–$3,500Flat, one-time build
04 / Advise
Founder Advisory
Founder Advisory is one-to-one strategic advisory for PR and marketing agency owners covering people, pricing, positioning, profitability, growth, leadership, and major AI-era operating decisions.
$3,000/monthQuarterly commitment
05 / Assess + build + embed
AI Adoption Engagement
AI Adoption Engagement is Agency Owner Lab's enterprise option: a six-month program, designed mainly for seven-figure and larger PR and marketing agencies, that improves delivery cost, capacity, consistency, onboarding, and adoption across multiple workflows.
High five figuresSix months
07 / Become discoverable
Agency AI Visibility
Agency AI Visibility is an authority and website infrastructure engagement that improves how search engines, AI assistants, and prospective buyers understand an agency through AEO-focused website redesign, answer-first content, structured data, entity consistency, and authoritative web signals.
Custom scopeStrategy, content, design + development
Live workflow / 01 Tested inside LANY
INPUT / LIVE CLIENT WORKOUTPUT / HUMAN-APPROVED
Proof before pitch
Every system gets tested on real agency work first.
Founder Erin James Murphy also runs LANY, a PR + marketing agency. The Media Relations Engine, reporting workflows, and agency systems offered through Agency Owner Lab are used against live client work before they are offered to anyone else.
“The standard is not whether it looks good in a demo. The standard is whether it survives a real Tuesday.”Meet Agency Owner Lab *Based on Agency Owner Lab’s current internal use. Individual results vary.
Founder / OperatorMeet the founder
An agency operator who turned expertise into repeatable delivery.
Erin James Murphy has advised agency owners since 2018. Her background spans PR and marketing execution, operations, management, and building systems that reduce rework, shorten onboarding, and make team capacity more productive.
Read Erin’s storyThe Agency Operator
What is actually working
inside real agencies.
15
Inside an Agency Running Entirely on AI-Built Systems
Every system Agency Owner Lab sells has run inside a real agency first, doing real client work, before it was ever offered to anyone else. That is not a mark…
Read the article14
What One Agency's AI Workflows Actually Looked Like a Year In
A founder asked me a year after we first worked together what had actually stuck. Not what we built. What she was still using, a year later, without anyone r…
Read the article13
Hiring In-House vs. Bringing in Outside AI Help: A Real Cost Comparison
A founder was drafting a job posting for an in-house "AI and operations" hire when she called me, mostly to sanity check the salary range. By the end of the…
Read the articleFrequently asked
The questions behind the decision.
Straight answers for agency owners weighing what to build, what to keep, and where Agency Owner Lab fits.
Chatbots can speed up individual tasks. Agency Owner Lab rebuilds the workflow around your team so the business can reduce manual delivery time, limit rework, standardize quality, protect margin, and give new hires a process they can follow.
No. Agency Owner Lab is a strategic advisory firm. Systems are built on infrastructure your agency controls so you are not locked into a platform that disappears when an engagement ends.
Start with an Agency Strategy Call. We will identify whether your next step is a Diagnostic, AI Systems Setup, a specialized Build, AI Visibility, Founder Advisory, Agency OS Core, or the enterprise AI Adoption Engagement.
Agency Owner Lab primarily serves owners of six- and seven-figure PR and marketing agencies with fewer than 50 people. The six-month AI Adoption Engagement is designed mainly for seven-figure and larger agencies needing change across teams. Creative studios and enterprise development shops are not the core fit.
Yes. Ownership is a core part of the implementation approach. Your systems, documentation, workflows, and operating knowledge remain with your agency, subject to any third-party tool licenses you select.